How about a nice little perspective screeenshot instead of the icon? Nope, the icon still rules. We tested whether to run a "box shot" as if the software were something you could pick up in a computer store (you can't) vs. (We actually have an entirely new design in the works for release soon.) Our website used to be more greenish than blue. We did several experiments to tweak the headline and sub-headline for Sandvox. Later, we did another experiment and the Optima font we used did slightly better. I was expecting sans-serif to win, but Serif did better. Brightly colored, glossy buttons did much better.Įxperimented with the font of our body text. We used to have flat, dull, gray buttons. Various experiments in button colors and fonts. Moved our Apple Design Award badge from the top of the sidebar to below the download/buy buttons. Here are handful of our recent experiments: It might be interesting for some folks to read about what we did. I've tried to take notes over the months as I've worked with the tool to adjust our main Sandvox web page. (About 16 percent of visitors to the main Sandvox page are on other platforms.) What I did was to use PHP and only include Google's JavaScript that you put at the bottom of the tracked and goal pages. There's no point in measuring random visitors from other platforms. (So if the page you are measuring is not getting at least several hundred visitors and conversions daily, testing is going to take you a long time.)Ī few months ago, I realized that all I really cared to measure for conversions was people visiting our website with a Mac. And this kind of testing requires big numbers to get any statistical significance, so a test with a higher base conversion rate is going to get some conclusive results a lot more quickly. Plus, as you might expect, more people will download a free trial than will end up purchasing something. It's just a webview, so it's possible that the cookies from the optimizer would carry through, but if the visitor was using Firefox - which many are - it's not as easy. One problem is that about half of our users buy Sandvox from the store that is built into the application. Sure, I could track sales, but that's a bit trickier. The goal that I am testing is this: do people download the program after visiting the main Sandvox page? The reason this is the goal is because it's the most obvious action for somebody to take. If you are thinking about this, I recommend the book highly. I got quite a few reactions to that, so I thought I'd follow up a bit.įirst of all, I should say that I had heard of it for a while, but it wasn't until I read Always Be Testing did I realize how important and useful of a tool it is. In my previous posts, I mentioned Google's Website Optimizer.
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